To understand why clients leave, you need to understand who the client is, understand the mechanism that makes a person a client. A client is a person who wants to implement an idea. In order to implement the idea, the client contacts the company in order to purchase goods or services, without which the implementation of the idea is not possible. Normally, the company that introduces an idea to a person and then offers them ways to implement it (goods and services) is the same.
In other words, the person who introduces the idea creates the client, and then he sells the client goods or servants to implement this idea. If you worked in this way, your clients would not be able to leave you in principle, because they would not be able to implement the idea in other places. If your clients left you, it means that you were working in a different way.
Options why clients leave
The first option – the client, working with the idea, was created by some other company. You simply intercepted other people’s customers, offering them to implement someone else’s idea with your products or services. You convinced the client that your products or services could implement other people’s ideas. Some people believed you and bought your products or services. Some people did not believe that your products or services could implement other people’s ideas and did not buy, which you regarded as the customer’s departure.
The second option is that you created the clients. You broadcast the idea to the market, creating a desire to buy your products or services. However, the idea that you broadcast to get customers is not unique. You didn’t bother to get a unique idea, just copied someone else’s idea, or without knowing it, borrowed someone else’s idea and started working with it. If the idea is not unique, it can be implemented not only with your product, but also with the help of other people’s products.
Who clients go to
Other companies, seeing that there are ready-made customers who can use their product to implement the idea, were happy to take advantage of this situation. Moreover, due to the fact that they did not spend money on creating clients – they have lower costs, which means that they were able to offer better conditions and steal customers from under your nose. In fact, you have created clients for others at your own expense.
The product is evaluated as unsuitable, and he goes to look for one that is suitable for the implementation of the idea, i.e. suitable. This is a very common situation. It is related to the fact that either you or your employees who are engaged in promotion are not pumped by the idea that underlies the product and/or the idea that underlies the market. Therefore, promotion is based on assumptions and not on the basis of the real situation.
If the client is not really a client
You think that these are customers, but in reality they are just like-minded people who have the same view of your products as you do. They don’t have an idea that needs your product or service, so they won’t buy it. However, you consider the fact that there is no purchase, as if the customers have left you. In fact, the clients did not go anywhere, they simply did not exist in reality, they were only in your imagination.
Many purchases were made not to implement the idea that underlies the product, but simply to spend money. All customers who made purchases under the influence of the idea of “money” were actually clients of financiers, not yours. You simply served such clients, acting as an intermediary between buyers and financiers. If they didn’t like the service, they went to other places to get better service from their point of view.
Now you can take actions that will help you not only save clients, but also create them purposefully. To keep your customers from leaving, you need to work with the ideas that are at the heart of your business, market, and product.